This sneaker represents the urban culture by the lettering which is choosen as a type of graffiti style. The roughness of the lettering is confronted by the very designy and clean logo at the back. The Logo is also there to brand the collab. The positioning of every element we added to the shoe is very important.
This project is also a showcase of our skills in design and esthetics. We want to show that we would be able to produce a kick ass sneaker which could compete with every other design out there.
We also wanted to wear our own sneaker in meetings to blow our clients brains out 😀
We also just love to customize things…
This project is unauthorized by nike. It is not an official project. We just did this for fun.